Are you an Insurnace Agency Owner/Manager? Is your business growing every year? Or are you stagnent? It’s said that 92% of insurance agents will fail in this industry within 3 years. Leaving, the obvious, 8% of agents succeeding to some degree or another. The secret? Building a duplicatable, yet simple platform to plug and play.
Let’s Build a company
- What are your core values?
- What is your system
- Is it duplicatable?
- Where are your new clients coming from?
- Organic/Inorganic marketing, paid leads, referrals, etc
- Is it sustainable for the average Joe?
- Most Important- Who is your ideal client?
Once you’ve established these, you will have the foundation to start building/structuring your ideal company.
In our time in the industry, we’ve found that many agents lack the proper training, lead sources, and leadership to hone in and develop their skills to be successful. The most critical being quality leadership, don’t have any? Become it. I, Jacob (Founder), never really had the proper leadership and was forced very early on to sink or swim. All the carrier underwriting, applications, promotions, products, etc, I had to take on myself and learn every last aspect, and the group I was with at the time, tried taking advantage of that and using me for their own underwriting questions. At first I was open to it, after a few months I was asking myself, “Why don’t they know this already?” Driving me to want to move on, eventually forming my own group which has now grown to what is now Plan4Life Insurance. I wanted to build a culture where agents are challenged to learn their craft and be self dependent not interdependent on their IMO for leads, training, etc. Do we provide all those resources, yes, but we always strive for true independence.
The first step to developing a strong company is to identify the need. Who needs help, why do they need help, and why are you their best option for help? Once you’ve developed these answers and narrow down your target audience, you can start to build your values and principals around your target audience. The next step is to learn your audiences struggles, their achievements, become an expert in their field so you can eat, sleep, breath, the way they do. This will allow you to connect with your audience and know their pain, not just assume.
The second step, implementation. Start tuning your marketing, sales funnels, and energy into your preferred niche letting them know you are the expert through blog posts, videos, or posting articles that pertain to their industry. After you’ve developed a folllowing you’ll be seen as the benefits advisor for the group as a whole, making your life as a consultant easier.
The 3rd – and final for this article – BE A CONSULTANT. Sales people can only sell so much. Surgeons do not make $250,000 to $500,000/year by selling only one surgery, they consult with their potential patients, and decide which approach will be most beneficial for the clients’ overall health. In essence, DO NOT shove a single concept down everyones throat, you are not a professional, you are a door to door salesman. Take the time to meet with your clients and understand their needs and goals, and cater a plan that meets your clients demands. This, is how you will make more money, create less chargebacks, and gain referrals and networks.
This is a topic we can write about for years, this is a small part of my piece. If you would like 1 on 1 business consulting please go to our website at http://www.plan4life.org and schedule your consultation!